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Indians making conscious efforts to build immunity amid pandemic: VLCC

The Covid-19 impact has led to 78% adults in urban India making a conscious effort to build immunity, a new report by wellness and weight-management company VLCC said. “In a marked shift in mindset, Indians have adopted preventive healthcare habits in the last twelve months, and 82% have added dietary supplements to aid preventive measures,” the report said.

The last eight months of the pandemic have induced a radical shift in behaviour towards proactive health management in the country. The report said 82% people would prefer to seek professional guidance for wellness needs instead of self-experimenting, at least until they get the vaccine. Another key insight that has emerged from the data is that 51% of Indians prefer professional guidance for wellness and weight-management needs.

“Being healthy and fit has become more consequential than ever before. People across age groups are embracing proactive health management and giving the much-needed attention to nurture their mind and bodies,” VLCC Group founder Vandana Luthra said.

VLCC’s business model includes wellness and beauty centres, personal care products and training centres. Last year, it inked a tie-up with South Asia hospitality group Minor Hotels to set up therapeutic wellness and beauty centres to respond to the global wellness tourism sector. VLCC’s previous acquisitions include direct-selling dietary- supplements and nutraceuticals maker WellScience Health, beauty and wellness company Singapore-based GVig and Malaysian slimming and beauty chain Wyann International.

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